Marketing which plays on consumers' security fears:
Unduly playing on fear of security risks: "Making a materially inaccurate claim concerning the nature and extent of the risk to the personal security of the consumer or his family if the consumer does not purchase the product."
Is your family safe tonight?
Did you know that 55% of all households are victim of a burglary at least once? That means that you and your family have a more than 50% chance of getting your property stolen or even of being physically harmed by a criminal.
Fortunately, there's a simple way that you can ensure the safety of your possessions and family: Get FamilySafe™, the award-winning home alarm system.
This misleading advertisement fails to mention that the high break-in statistic is taken from one high-crime area of the city and therefore not representative of all areas.