Advertorials: “Mixed / biased messages”
Using editorial content in the media to promote a product where a trader has paid for the promotion without making that clear in the content or by images or sounds clearly identifiable by the consumer (advertorial). This is without prejudice to Directive 89/552/EEC.
from TREKKER MAGAZINE
"Climbing with Kids:
My Trek through the French Alps" - by Sven Soergenson
"Organising an expedition is never simple but taking along a toddler adds an additional layer of complexity. This summer I took my colicky 11-month old baby, Jacques, with me to get some fresh mountain air. The Beddy-bye Stroller proved its worth on the rugged terrain. This product from BambinoSports is better than any other on the market for trekking and hiking…"
Note: Sven's trek was fully sponsored by BambinoSports but he failed to mention this. Moreover, although the text reads like an article, the space in the Trekker Magazine was actually purchased by BambinoSports.