False use of 'Limited offers': “Special offer, today only!”
Falsely stating that a product will only be available for a very limited time, or that it will only be available on particular terms for a very limited time, in order to elicit an immediate decision and deprive consumers of sufficient opportunity or time to make an informed choice.
Purchase "John Martin's 7-Step Speed Programme for Rock Solid Abdominals" in the next 24 hours and you'll pay half the normal price!
Don't delay! Offer expires at midnight, 30 June 2008. This product will never be offered again. Sports trainer John Martin has decided that the secrets he gives away in this programme are too valuable.
Buy now>>
The company extended the "sale" of this information product by one week, as they had been planning all along.