False prize winning
Creating the false impression that the consumer has already won, will win, or will on doing a particular act win, a prize or other equivalent benefit, when in fact there is no prize or other equivalent benefit. Also, where taking any action in relation to claiming the prize or other equivalent benefit is subject to the consumer paying money or incurring a cost.
You're a winner!
Claim your grand prize: €100 000!!!
How to claim your prize:
We need to cover taxes and other costs related to administering the lottery. To claim your prize, simply transfer €1 000 to the bank account listed below with the advice: "Grand prize winner, [your name]".
False lottery
Jose is overjoyed to receive an official-looking letter in the post that says he's won the lottery. However, there is, in fact, no prize and the company simply pockets his €1 000. He's never able to track them down.
This is an increasingly common scam.