Direct exhortations to children: "Go buy the book!"
Including in an advertisement a direct exhortation to children to buy advertised products or persuade their parents or other adults to buy advertised products for them. This provision is without prejudice to Article 16 of Directive 89/552/EEC on television broadcasting.
Hey kids!
Get your parents to buy the Golden Horrorscope Trilogy DVD and we'll enter your name to win a trip for four people to the Golden Hills Theme Park.
This is a direct appeal to kids, which is banned on all media (Internet, TV, magazines). They are likely to bug their parents to buy the DVD. Their parents may need to get some earplugs…