Misleading order forms
Including in marketing material an invoice or similar document seeking payment which gives the consumer the impression that he has already ordered the marketed product when he has not.
BambinoSports
21 rue du Trone
1000 Bruxelles
21 June 2008
Dear Thierry,
Thank you for placing an order with BambinoSports. We've reserved a StrollesTM jogger's pram for you. This exclusive pram is used by top athletes such as Adam Johanson, father and three-time winner of the Trans-Saharan UltraMarathon.
To receive your Strolles pram, please transfer €945.00 to the bank account listed below. Details of this transaction are found on the following page.
Thank you for your order.
Kind regards,
The BambinoSports Team
| Item description | Quantity | Price |
| StrollesTM jogger's pram | 1 pc | 900.00 |
| Subtotal | 900.00 | |
| VAT | 45.00 | |
| Total | 945.00 |
IBAN BE91 0017 2067 8234 * BIC GEBABEBB * VAT number: BE 0989.286.593
The advertisement gives the impression that the consumer has ordered a pram. The inclusion of bank details, VAT number and itemisation make it look like an invoice.