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Falsely creating the impression of free offers: “Free sunglasses” or "Free ring tones on your gsm".

Describing a product as "gratis", "free", "without charge" or similar if the consumer has to pay anything other than the unavoidable cost of responding to the commercial practice and collecting or paying for delivery of the item.

 

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a pair of Impulse designer sunglasses

* Sunglasses available with your order of any Sun Breaks vacation package valued at €2,000 or more.

The advertisement gives the impression that the consumer will get a free pair of sunglasses for joining a mailing list, but the fine print states that this is only the case if the consumer purchases a vacation package valued at over €2 000