False claims about curative capacity: "Trickium 24 make you lose weight"
Falsely claiming that a product is able to cure illnesses, dysfunction or malformations.
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Useless hair product:
Mr Vinci receives a direct mail letter from a company in another country claiming that their product will help his hair to grow back in three weeks. The letter says that the product is "tried and tested". But the product doesn't work.
Directive in action
The Directive specifically tackles firms who make false claims that a product is able to cure illnesses, dysfunction or malformations. A trader who makes a claim about the effect of a product will have to be able to back it up - wherever in the EU the trader is based.